Embedding ESG across the value chain to create an organisation that can thrive in the future.
No longer optional
A company’s performance is no longer solely judged by financial metrics. Increasingly, a more comprehensive approach is taking shape, emphasising environmental, social, and governance (ESG) factors alongside traditional financial metrics. This shift represents a fundamental transformation in how businesses function and are assessed globally.
Businesses must adjust to this new framework, integrating sustainable practices into their core activities, and aligning with broader societal and environmental goals. In doing so, they not only make positive contributions to the world but also discover that sustainable approaches can drive innovation, support long-term growth, and generate lasting value for all stakeholders
Although there are established standards, benchmarks, regulatory requirements, and best practices associated with any sustainability programme, there isn’t a universal strategy that suits every business. Each sustainability strategy needs to be unique to that organisation, being robust, practical, ambitious, and achievable. It should be integrated into the broader business strategy rather than existing as a separate, abstract initiative.
By employing a client-centric approach, we will work with you to evaluate your current sustainability performance in alignment with your goals to develop a comprehensive and executable transformation action plan.
We’ve worked with the team at Simply Sustainable for many years and we value the close partnership we have developed. They have helped us through the challenges of strategy development, executing insightful materiality reviews, running engagement and leadership workshops, and continuing to help us communicate about our sustainability work both within and outside the business.Group CSR & Future Airspace DirectorManchester Airports Group
As Director of Sustainability Solutions, Joaska leads Simply Sustainable’s specialist team in developing and delivering innovative sustainability solutions for clients across sectors. She oversees the team’s work to ensure every solution drives long-term value and creates measurable impact.
With expertise in strategy development, materiality, governance, and implementation, Joaska helps organisations embed sustainability into business models, decision-making, and culture. Her work spans the full sustainability spectrum, from regulatory alignment and reporting to purpose-led strategy execution, enabling clients to translate ambition into action.
Joaska holds an MSc in Management, Organisations and Governance from the London School of Economics and Political Science (LSE). She also holds diplomas in Design Thinking from IDEO, Business Sustainability Management from the University of Cambridge, and Sustainable Business Strategy from Harvard Business School. She is a GRI-certified sustainability professional and a registered Practitioner at the Institute of Sustainability and Environmental Professionals (ISEP).
Ailsa Dormon
Client Strategies Partner
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Ailsa Dormon is a Client Strategies Partner at Simply Sustainable, where she leads on sector strategy, client growth and business development across Finance and Insurance, Professional Services, Technology, Communications and Media, and Transport and Logistics.
Ailsa specialises in translating complex ESG and sustainability frameworks into clear, actionable strategies that help businesses deliver impact and value. With deep experience in developing agile sustainability strategies and navigating the evolving reporting landscape, she supports clients to make confident progress on the most pressing challenges facing business and finance today.
With a background in innovation and sustainability consulting, Ailsa combines analytical rigour with creative thinking to help organisations embed sustainable practices across environmental and social impact areas.
Ailsa holds a first-class master’s degree in Physics from the University of Exeter and is passionate about enabling businesses to think big, act decisively, and build resilience for the future.
Charlotte Barker
Sustainability Solutions Consultant
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Charlotte focuses on delivering CSRD-aligned double materiality assessments, target-setting programmes and sustainability strategies as part of Simply Sustainable’s Targets and Strategy team. She supports organisations in navigating the evolving ESG and corporate sustainability landscape and has proven experience working across industries to develop practical, evidence-based solutions that drive meaningful progress.
Charlotte has a degree in Economics and Geography from the University of Leeds, which included a year abroad at Western University in Canada. Before joining Simply Sustainable, she worked in economic development and social value consulting, supporting a range of public and private sector clients to understand, measure and enhance their socio-economic impact. She has a strong interest in social sustainability and impact, and a passion for helping businesses create long-lasting social value through effective sustainability strategy and delivery.
Rosie Pidgeon
Client Strategies Partner
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Rosie helps clients make sense of industry-recognised reporting frameworks to build a clear and practical vision for progressing their sustainability journey. With a strong background in business change and transformation, she has partnered with organisations across financial services, retail, transport, and healthcare to find clear and creative ways to improve daily operations and longer-term strategies.
Rosie has a BSc in Economics from the University of Bath and a qualification in Business and Climate Change from the Cambridge Institute for Sustainability Leadership. With her interest and experience in understanding business dynamics, and drive to see meaningful sustainability progress, Rosie brings a human-centred to engaging strategically across the environmental, social, and governance aspects of sustainability.
