What is strategic external communication?


External sustainability communication carries significant regulatory and reputational risk. Simply Sustainable delivers strategic sustainability communications that enable organisations to communicate clearly, proportionately and responsibly with customers, investors, regulators and wider stakeholders, strengthening credibility and safeguarding reputation.

What this service covers.

Our service covers the design and delivery of end-to-end sustainability communications. This includes strategy and planning, stakeholder mapping, establishing insights, narrative development and evidence-based storytelling.

We align sustainability ambition with regulatory requirements and wider business strategy to ensure messaging is consistent, credible and transparent. By identifying the right audiences, language, timing and channels, we create communications that are relevant, compliant and aligned with stakeholder expectations, strengthening reputation and supporting confident external engagement.

Value and benefits.

Clear, well-governed external communications strengthen credibility and help protect reputation. Organisations gain confidence that sustainability messaging is accurate, proportionate, appropriately qualified and supported by robust evidence, with clear alignment to operational delivery, regulatory expectations and overall business strategy.

The service helps reduce greenwashing risk, strengthen regulatory preparedness and support consistent, transparent engagement across audiences, contributing to long-term trust and resilient market positioning.

Frequently asked questions.

Why are strategic external communications critical to sustainability delivery?

Sustainability commitments are increasingly scrutinised by regulators, investors, customers and the media. Without a clear, credible external communication strategy, organisations risk confusion, mistrust or reputational damage. Strategic external communications help organisations communicate sustainability in a way that is accurate, responsible and aligned with stakeholder expectations.

Do you work alongside communications and marketing teams?

Yes. We partner closely with communications, marketing, sustainability, legal and leadership teams to strengthen and align existing external communication efforts.

Can this support green claims and regulatory requirements?

Absolutely. A core focus of this service is ensuring sustainability communications are compliant, proportionate and defensible, supporting organisations to align communications with regulatory expectations and reduce the likelihood of greenwashing risk.

Is this a one-off engagement or ongoing support?

We support defined projects such as narrative development or campaign readiness, as well as ongoing advisory partnerships as strategies, performance and regulation evolve.

Can this integrate with reporting and disclosures?

Yes. External communications can be fully aligned with sustainability reporting, disclosures and performance data to ensure consistency, credibility and confidence across all external outputs.

Latest insights.

More services.

Impacts and dependencies

We help you understand how your business impacts the world around it. And what it depends on. So you can manage risks, uncover opportunities, and make smarter, more sustainable decisions.

Targets and strategy

We build focused, effective strategies that help you deliver on your sustainability commitments and targets.

Reporting

Demonstrating commitment, progress, and impact through transparent, ESG reporting and powerful communications to enhance business growth.

Communication

Sustainability can be a complex landscape, we work with your organisation to fully equip your employees and stakeholders with the necessary skills and knowledge so everyone can engage in your strategies.