As Director of Sustainability Solutions, Joaska leads Simply Sustainable’s specialist team in developing and delivering innovative sustainability solutions for clients across sectors. She oversees the team’s work to ensure every solution drives long-term value and creates measurable impact.

With expertise in strategy development, materiality, governance, and implementation, Joaska helps organisations embed sustainability into business models, decision-making, and culture. Her work spans the full sustainability spectrum, from regulatory alignment and reporting to purpose-led strategy execution, enabling clients to translate ambition into action.

Joaska holds an MSc in Management, Organisations and Governance from the London School of Economics and Political Science (LSE). She also holds diplomas in Design Thinking from IDEO, Business Sustainability Management from the University of Cambridge, and Sustainable Business Strategy from Harvard Business School. She is a GRI-certified sustainability professional and a registered Practitioner at the Institute of Sustainability and Environmental Professionals (ISEP).

Will is the Solutions Manager for the Impacts and Dependencies team at Simply Sustainable. He leads the team supporting clients in developing understanding of the risk and quantifying impact on the society and environment. This ranges from initial carbon footprints to deep dives into specific commodities and dependencies on communities and ecosystems.

Will has experience across a range of sectors from financial institutions to food manufacturers and retailers. His expertise includes carbon footprinting, social value and quantifying the impact of land conversion and deforestation and utilising this data to inform business decisions relating to procurement of goods and future investments.

Will studied Zoology and Natural Sciences at the University of Liverpool and since graduating Will expanded his knowledge through memberships at PIEMA and EI.