Sustainable growth at Manchester Airports Group
We worked hand in hand with Manchester Airports Group (MAG) to develop its 2020 CSR strategy, an ambitious plan to deliver sustainable growth across its business over the next five years and beyond.
Developing a strategy for a brighter future
Impacts and benefits
- Put stakeholder feedback and concerns at the heart of the approach
- Agreed new, ambitious commitments as a core element of the new strategy
- Delivered a strategic plan that addresses both local and global challenges
We’ve worked with the team at Simply Sustainable for many years and we value the close partnership we have developed. They have helped us through the challenges of strategy development, executing insightful materiality reviews, running engagement and leadership workshops, and continuing to help us communicate about our sustainability work both within and outside the business.Neil Robinson Group CSR & Future Airspace Director, Manchester Airports Group
At Simply Sustainable, we pursue an evidence-based approach to developing strategy for our clients. This ultimately ensures time and resource is focused on the areas with the greatest potential to generate positive impact.
We’ve been working with the team at MAG for over five years providing independent support to help them translate myriad stakeholder views into strategic insight. So when talk turned to their new CSR strategy, we couldn’t wait to get started with a tailored approach that took MAG’s unique operating model into account.
Our work began with in-depth consultations with local residents and groups, customers and partners to explore their dynamic needs. Analysing these incredible insights informed a detailed materiality assessment that built on our previous work and broadly identified MAG’s priorities.
We then scrutinised each priority topic – a process which involved analysis in the context of MAG’s business and operations, the local landscape, the wider aviation sector and global challenges – before bringing experts from across the business together in a series of workshops to agree the overall direction and generate the ideas that will bring the approach to life.
The resulting strategy builds on MAG’s strong track record of operating for the benefit of the communities, regions and environment around its airports whilst recognising its role in tackling the significant sustainability challenges facing the aviation sector.
Making a difference at Manchester Airports Group
We conducted a detailed mapping analysis of Manchester Airports Group’s strategy and operations against the UN Sustainable Development Goals.
Getting to grips with the SDGs
As part of its ongoing sustainability commitment, Manchester Airports Group asked Simply Sustainable to map its business against the UN Sustainable Development Goals (SDGs). These are a collection of 17 global goals set by the United Nations General Assembly in 2015 for the year 2030. Together they are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity.
Starting with a selection of material topics, which we identified through an in-depth assessment, we conducted a mapping analysis to determine the most relevant SDGs. We then came up with a list of actions Manchester Airports Group could take to help achieve these, based on a detailed review of the targets and indicators that sit beneath the goals.
Our analysis took into account the position of the wider aviation sector in the context of the SDGs and compared MAG’s approach to that of its peers and competitors.
The output was a compelling report highlighting the most relevant SDGs to MAG, and a set of strategic recommendations about how MAG could contribute to each, through its business strategy and operations.
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