EE Archives - Simply Sustainable

Simply Sustainable

Bringing a new strategy to life at EE

We worked alongside EE to successfully integrate sustainability across the business as part of a long-term package of support.

Embedding responsibility at the heart of core business


Impacts and benefits

  • Rated sector leader in leading responsible business benchmark
  • Carbon footprint reduced by 41% over 5 years
  • Ranked 7th best big company to work for in Sunday Times
  • 1 million people supported to develop their digital skills
  • ‘Activated’ nearly 400 employees across the UK

Amazing work – thank you to you all for the many, many hours you’ve put into building our strategy, implementing it and then reporting on it in the Index. Dan Perlet Former Director of Corporate and Financial Affairs, EE

The story

Simply Sustainable is known for being a practical and inspiring consultancy so helping our clients to integrate sustainability into what they do and how they think is a great fit for us. That’s why, having developed EE’s new responsibility strategy, we were ideally placed to support its integration across the business as part of this long-term partnership.

We know that this requires a holistic approach, working at every level of the organisation. Here we started at the top, guiding leadership to advocate for sustainability and creating a strong governance and management structure which included feedback loops between the Board and core functions and established an external board of experts to advise and challenge the business.

Next, working across core functions in the business, we turned to identifying and developing the policies and processes needed to embed sustainability priorities into EE’s ways of working, before establishing the KPIs and systems that would drive accountability via monthly performance reporting.

EE’s workforce is diverse and varied so naturally, engagement and ownership of this agenda is a key priority. To address this, we worked with in-house teams to co-create and deliver a series of engagement events across the UK designed to ‘activate’ their interest in the social and environmental issues core to EE’s approach and their role in supporting company ambitions.

Elsewhere, we supported EE in partnership and programme development, reporting and benchmarking – a whole package tailored and delivered over time to bring sustainability to life in the business.

Ringing the changes with EE

We created a framework for EE to accurately measure and monitor the performance of their various responsible business activities.

See what’s working with a bespoke evaluation solution


Impacts and benefits

  • Understanding of areas of success versus those with room for improvement
  • Evidence to aid more transparent, higher quality reporting
  • A lasting, transferable measurement tool

Simply Sustainable helped us identify a set of measures, enabling us to understand our programme activity and broader company performance in key responsibility areas…an effective and practical consultancy to work with…I recommend them Helen Davies Head of Responsibility, EE

The story

Leading mobile network operator EE were keen to do more to capture and evaluate the performance of their responsible business efforts. Helping companies to organise their often-disparate activities in this area is one of our passions at Simply Sustainable, and we were pleased to help.

Our first step was to identify the programmes and activities which required monitoring; these encompassed environmental performance, the training of staff and marketplace issues.

Through a desktop study and a series of interviews with stakeholders across the company, we developed an effective set of measures which have enabled EE to evaluate and report on their performance in key areas with clarity and confidence.


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